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HEALTHCARE & WELLNESS
VIDEO STRATEGY

We help Healthcare & Wellness practices, companies and organizations create and leverage compelling video content to enhance brand awareness, deepen client and patient engagement, increase conversions, and strengthen their online presence. Text-based content is limited by short attention spans—our videos captivate, educate, and drive action.

CASE STUDIES

RVNAhealth

The Client

RVNAhealth is a mission-driven healthcare organization that provides a wide range of services, including home health, hospice, rehabilitation, and wellness care. They support individuals at every stage of life with compassionate, personalized care in homes and communities across Connecticut.​​

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The Challenge

Despite offering a wide range of services, RVNAhealth found that many people didn’t understand how everything fit together. This led to:

  • Missed opportunities with patients and donors

  • Repetitive calls to staff

  • Ineffective print and text-heavy marketing

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Our Approach

We developed a video strategy to simplify, humanize, and amplify their message across multiple channels.

Deliverables included:

  • Extensive collection of videos, from a flagship brand piece to service-specific, recruitment, donor appeal videos and more

  • Multi-platform distribution, including their website, email, YouTube, and social media

  • Ongoing strategy and content support, helping guide their broader marketing efforts

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The Results

Even before the campaign launched, RVNAhealth reported increased clarity and alignment from our strategy sessions. The rollout is ongoing, with engagement and conversion metrics being tracked.​​

Pink Aid

The Client

Pink Aid is a nonprofit organization that provides emergency financial assistance and support to underserved breast cancer patients across the U.S. Through programs like the Pink Purse, they help women in treatment maintain dignity and access critical care during a challenging time.

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The Challenge
Pink Aid’s “Pinkland” fashion show fundraiser dazzled attendees but needed to reach a wider audience to meet its full fundraising potential.

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Our Approach
We created a video strategy that brought “Pinkland” to life for viewers beyond the room:

  • Event Recap Video capturing the heart of the show and Pink Aid’s mission

  • Social Media Clips optimized for Instagram and Facebook

  • Multi-Platform Distribution across web, email, and social channels with clear calls to action​

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The Results

  • Boosted Donations following the video campaign

  • Stronger Social Engagement and wider audience reach

  • Increased Brand Visibility through compelling visual storytelling

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Takeaway
Strategic video content helped Pink Aid turn a one-day event into a lasting campaign—amplifying their mission nationwide.

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