Case Study:
Amplifying Pink Aid's Fundraising Efforts With Video

Client: Pink Aid
Industry: Healthcare & Wellness
Services Provided: Strategy, Production, Videography

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Overview

Pink Aid is an organization dedicated to providing emergency financial assistance and support to breast cancer patients across the United States. Through initiatives like the Pink Purse program, they ensure that underserved women receive the care and dignity they deserve during treatment.

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The Challenge

Pink Aid's "Pinkland" fundraiser—a whimsical, Candyland-themed fashion show—was a resounding success, captivating the few hundred attendees with its creativity and heartfelt mission. However, the organization's fundraising goals required reaching a broader audience beyond the event's physical confines. The challenges included:​

• Limited exposure to potential donors not present at the event​

• Missed opportunities for increased donations from a wider audience​

• Underutilization of engaging event content for ongoing fundraising efforts

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The Desired Outcome

Pink Aid aimed to extend the reach of the "Pinkland" event, inspiring a second wave of donations by sharing the event's energy and mission with a broader audience.​

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The Solution

Manheimer Productions collaborated with Pink Aid to develop a comprehensive video strategy that showcased the event's highlights and the organization's mission:​

• Event Recap Video: A captivating video capturing the essence of the "Pinkland" fashion show, emphasizing Pink Aid's dedication to supporting breast cancer patients.​facebook.com

• Social Media Cuts: A series of short, engaging clips designed for platforms like Instagram and Facebook, highlighting memorable moments from the event.​

• Multi-Platform Distribution: The event recap video was featured on Pink Aid's website and disseminated through their email campaigns. The social media clips were strategically released across various channels, each accompanied by a compelling call to action to encourage donations.​​

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The Results

The video campaign significantly amplified Pink Aid's fundraising efforts:​

• Increased Donations: Following the video's release, there was a notable uptick in online donations, attributed to the extended reach and emotional impact of the event footage.​

• Enhanced Social Media Engagement: The social media clips generated substantial buzz, leading to increased follower engagement and sharing, thereby broadening Pink Aid's supporter base.​

• Strengthened Brand Awareness: The videos reinforced Pink Aid's mission and showcased their innovative approach to fundraising, enhancing their reputation within the community.

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Conclusion

Through a strategic video marketing initiative, Pink Aid successfully extended the impact of their "Pinkland" fundraiser beyond the event itself. This case study underscores the power of video in the healthcare and wellness sector, demonstrating how compelling content can engage audiences, drive donations, and elevate an organization's mission.​

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Interested in leveraging video to enhance your healthcare or wellness brand? Let's connect.​   ​​